{"id":902,"date":"2026-05-29T22:58:01","date_gmt":"2026-05-29T22:58:01","guid":{"rendered":"https:\/\/paulinedewelle.be\/?p=902"},"modified":"2026-06-16T16:42:55","modified_gmt":"2026-06-16T16:42:55","slug":"rebranding-nike","status":"publish","type":"post","link":"https:\/\/paulinedewelle.be\/?p=902","title":{"rendered":"Rebranding Nike"},"content":{"rendered":"\n
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REBRANDING NIKE<\/strong><\/strong><\/h1><\/div>\n<\/div>\n\n\n\n
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GRAPHISME,<\/mark>DA 2025<\/mark><\/mark><\/h1><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Rebranding conceptuel de Nike, r\u00e9invent\u00e9 sous les codes d’une maison de haute maroquinerie.
Une transformation radicale de l’ADN de la marque pour basculer du sportswear au luxe.
Le nouveau logo, \u00e9pur\u00e9, se d\u00e9cline sur une identit\u00e9 globale et s’applique de mani\u00e8re coh\u00e9rente sur les produits, les supports de communication et l’univers du packaging.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u00c0 D\u00c9COUVRIR AUSSI\u2026<\/strong><\/h4><\/div>\n\n\n\n
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JEU RITUEL<\/strong><\/h2><\/div><\/figure><\/div>\n<\/div>\n\n\n\n
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CAMPAGNE ZALANDO<\/strong><\/h2><\/div><\/figure><\/div>\n<\/div>\n\n\n\n
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ALPHABET TYPOGRAPHIQUE<\/strong><\/h2><\/div><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

REBRANDING NIKE GRAPHISME,DA 2025 Rebranding conceptuel de Nike, r\u00e9invent\u00e9 sous les codes d’une maison de haute maroquinerie. Une transformation radicale […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-902","post","type-post","status-publish","format-standard","hentry","category-projets"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin6197","author_link":"https:\/\/paulinedewelle.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"REBRANDING NIKE GRAPHISME,DA 2025 Rebranding conceptuel de Nike, r\u00e9invent\u00e9 sous les codes d’une maison de haute maroquinerie. Une transformation radicale […]","_links":{"self":[{"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/posts\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=902"}],"version-history":[{"count":49,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/posts\/902\/revisions"}],"predecessor-version":[{"id":1978,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/posts\/902\/revisions\/1978"}],"wp:attachment":[{"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}