{"id":403,"date":"2026-05-19T15:45:54","date_gmt":"2026-05-19T15:45:54","guid":{"rendered":"https:\/\/paulinedewelle.be\/?p=403"},"modified":"2026-08-04T18:32:22","modified_gmt":"2026-08-04T18:32:22","slug":"campagne-zalando","status":"publish","type":"post","link":"https:\/\/paulinedewelle.be\/?p=403","title":{"rendered":"Campagne Zalando"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-cc8bea35 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-6d4ebc89 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-4c3aabd5\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-18e054bf\"><h1 class=\"uagb-heading-text\"><strong>CAMPAGNE ZALANDO<\/strong><\/h1><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c43a3fe4\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b4d87618\"><h1 class=\"uagb-heading-text\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#9e9e9e\" class=\"has-inline-color\">CAMPAGNE, 2026<\/mark><\/h1><\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-f5e78a37 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-99dc7e89\">\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:200;line-height:1.3\">R\u00e9interpr\u00e9tation de la campagne Zalando <em>\u00ab What do I wear&#8230;? \u00bb<\/em>. <br>L&rsquo;id\u00e9e \u00e9tait de proposer une alternative plus \u00e9pur\u00e9e et graphique sous forme d&rsquo;affiches de rue et de formats pour les r\u00e9seaux sociaux.<br>L&rsquo;objectif : aller droit au but en affichant des looks complets selon chaque moment de vie, compl\u00e9t\u00e9s par un QR code pour acheter instantan\u00e9ment les pi\u00e8ces en ligne.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-684b4adb alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-6fd3cdb8\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"2560\" data-id=\"849\" src=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFFICHE-1-scaled.jpg\" alt=\"\" class=\"wp-image-849\" srcset=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFFICHE-1-scaled.jpg 1810w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFFICHE-1-212x300.jpg 212w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFFICHE-1-724x1024.jpg 724w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFFICHE-1-768x1086.jpg 768w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFFICHE-1-1086x1536.jpg 1086w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFFICHE-1-1448x2048.jpg 1448w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-030da770\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"2560\" data-id=\"850\" src=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-2-scaled.jpg\" alt=\"\" class=\"wp-image-850\" srcset=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-2-scaled.jpg 1810w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-2-212x300.jpg 212w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-2-724x1024.jpg 724w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-2-768x1086.jpg 768w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-2-1086x1536.jpg 1086w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-2-1448x2048.jpg 1448w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-57c79a2b\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"2560\" data-id=\"851\" src=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-3-scaled.jpg\" alt=\"\" class=\"wp-image-851\" srcset=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-3-scaled.jpg 1810w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-3-212x300.jpg 212w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-3-724x1024.jpg 724w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-3-768x1086.jpg 768w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-3-1086x1536.jpg 1086w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/AFFICHE-3-1448x2048.jpg 1448w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-f38a1855 alignfull uagb-is-root-container\">\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" autoplay loop muted src=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/0602.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-29962894 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-image uagb-block-f00caa01 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/zalando-min-1-scaled.webp ,https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/zalando-min-1-scaled.webp 780w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/zalando-min-1-scaled.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/zalando-min-1-scaled.webp\" alt=\"\" class=\"uag-image-1588\" width=\"2560\" height=\"1920\" title=\"zalando-min (1)\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b1f0251f alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-96955edd\">\n<div data-aos= \"zoom-in-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-image uagb-block-2ea81418 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/Zalando-1-scaled.webp ,https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/Zalando-1-scaled.webp 780w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/Zalando-1-scaled.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/Zalando-1-scaled.webp\" alt=\"\" class=\"uag-image-1937\" width=\"2560\" height=\"1646\" title=\"Zalando\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-22935a68\">\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-image uagb-block-5337d3ee wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/Zalando-2-scaled.jpg ,https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/Zalando-2-scaled.jpg 780w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/Zalando-2-scaled.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/05\/Zalando-2-scaled.jpg\" alt=\"\" class=\"uag-image-1946\" width=\"2560\" height=\"1646\" title=\"Zalando\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6b16c3ec alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-advanced-heading uagb-block-216d7dd4\"><h4 class=\"uagb-heading-text\"><strong>\u00c0 D\u00c9COUVRIR AUSSI\u2026<\/strong><\/h4><\/div>\n\n\n\n<div data-aos= \"slide-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-66649d54 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-586d26bf\">\n<div class=\"wp-block-uagb-image uagb-block-b3854553 wp-block-uagb-image--layout-overlay wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/paulinedewelle.be\/?p=228\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/06\/acne-1024x683.jpeg ,https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/06\/acne-scaled.jpeg 780w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/06\/acne-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/06\/acne-1024x683.jpeg\" alt=\"\" class=\"uag-image-1625\" width=\"1024\" height=\"683\" title=\"acne\" loading=\"lazy\" role=\"img\"\/><\/a><div class=\"wp-block-uagb-image--layout-overlay__color-wrapper\"><\/div><div class=\"wp-block-uagb-image--layout-overlay__inner center-center\"><a class=\"wp-block-uagb-image--layout-overlay-link \" href=\"https:\/\/paulinedewelle.be\/?p=228\" target=\"\" rel=\"noopener\"><\/a><h2 class=\"uagb-image-heading\"><strong>ALPHABET TYPOGRAPHIQUE<\/strong><\/h2><\/div><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5c727276\">\n<div class=\"wp-block-uagb-image uagb-block-2cd27c49 wp-block-uagb-image--layout-overlay wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/paulinedewelle.be\/?p=902\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/06\/nike-1024x683.jpeg ,https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/06\/nike-scaled.jpeg 780w, https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/06\/nike-scaled.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/paulinedewelle.be\/wp-content\/uploads\/2026\/06\/nike-1024x683.jpeg\" alt=\"\" class=\"uag-image-1627\" width=\"1024\" height=\"683\" title=\"nike\" loading=\"lazy\" role=\"img\"\/><\/a><div class=\"wp-block-uagb-image--layout-overlay__color-wrapper\"><\/div><div class=\"wp-block-uagb-image--layout-overlay__inner center-center\"><a class=\"wp-block-uagb-image--layout-overlay-link \" href=\"https:\/\/paulinedewelle.be\/?p=902\" target=\"\" rel=\"noopener\"><\/a><h2 class=\"uagb-image-heading\"><strong>REBRANDING NIKE<\/strong><\/h2><\/div><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CAMPAGNE ZALANDO CAMPAGNE, 2026 R\u00e9interpr\u00e9tation de la campagne Zalando \u00ab What do I wear&#8230;? \u00bb. L&rsquo;id\u00e9e \u00e9tait de proposer une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-403","post","type-post","status-publish","format-standard","hentry","category-projets"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin6197","author_link":"https:\/\/paulinedewelle.be\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"CAMPAGNE ZALANDO CAMPAGNE, 2026 R\u00e9interpr\u00e9tation de la campagne Zalando \u00ab What do I wear&#8230;? \u00bb. L&rsquo;id\u00e9e \u00e9tait de proposer une [&hellip;]","_links":{"self":[{"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/posts\/403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=403"}],"version-history":[{"count":171,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/posts\/403\/revisions"}],"predecessor-version":[{"id":1981,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=\/wp\/v2\/posts\/403\/revisions\/1981"}],"wp:attachment":[{"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulinedewelle.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}